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Further codes were included creating sub and umbrella codes, the first step of categorisation. The complete codebook can be found in the appendix A1, also quoting the respective paragraphs. Due to the fact that the chosen participants are German and their mastering of English would not have been sufficient enough to express their views and opinions, the interviews had to be conducted in German. The most important segments of each interview have been translated for the illustration and discussion of the interviews content in 4. 2 Interviews. Referring to 3.



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But in the authors opinion, often times this range of reasons can be simplified and categorized into a limited set of motives driving human behaviour. Studying in the area of tourism for several years, it therefore seemed quite logically for the author to become engaged with the question of tourist motivation and to discuss it in this work. Admittedly a wide range of theories and studies on the subject of tourist motivation already exists, or as Kay puts it, tourist motivation studies embody an amalgam of ideas and approaches Kay, 2003, p. 600. Cohen 1974, p. 528 even criticized it as being a fuzzy set of concepts, descriptions and definitions. Nevertheless, the basic question, first formulated by Lundberg 1971, remains: Why do people travel?Despite the fact that tourism organisations and experts usually list many different reasons, for example Santiago 2007 named seven reasons for travelling, and the World Tourism Organisation differentiates between four purposes as shown in figure 1, the author concluded that there are only two main categories. Work related travel and leisure travel, including recreation, health and religious purposes as well as visiting friends and relatives, and other non work related travel purposes. In most cases business travel motives are assumingly externally forced upon the traveller. In contrast, leisure travel is more interesting to focus on, because related behaviour and decisions are assumed to be taken with a major element of voluntarism Walmsley, 2004, p. 49/50.



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It is a 20 page . pdf document 410KB. Other white papers are available by clicking here. Privacy Resourceshttp://VirtualPrivateLibrary. BlogSpot. com/Privacy Resources. Zillman, M. S. , A. M. H.



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The pain was exacerbated by long hours in the drivers seat. He had to work through that, George says. For a black car driver like Schifter, it was not a good time to stumble into a financial crisis. Not long after its founding in 2009, a San Francisco start up called Uber went looking for new markets to conquer with its app based ride service and New Yorks antiquated, dysfunctional taxi system made it the perfect target for disruption. The number of taxi medallions the de facto operating permits issued for yellow cabs had stagnated at around 13,500, roughly unchanged since the Great Depression. That was good for drivers, who never had to look long for a fare; great for medallion owners, whose share of the yellow cab monopoly appreciated faster than New York real estate; and not so great for riders, who often couldnt hail a cab when they needed one, especially if they were anywhere beyond midtown or downtown Manhattan. Passengers could take a for hire vehicle including livery cabs, limos, and black cars like the one Schifter drove. But those rides had to be prearranged by phone and could be costly. Uber seized on the opportunity. In May 2011, it launched in New York with 100 cars and three promises: a living wage for drivers, a better experience for riders, and big returns for investors. The pitch worked.

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